Los Angeles Tourism expands efforts in Asia Pacific
The Los Angeles Tourism & Convention Board is expanding its position as the Gateway to North America by increasing its footprint in the Asia Pacific region. Craig Gibbons, who has helmed the organisation’s tourism efforts for Australia and New Zealand out of its Sydney office as Regional Director, Australia/New Zealand since 2014, will now have oversight for Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In his role, Gibbons will develop and support air service for Los Angeles International Airport (LAX); design a robust destination training program for the travel trade utilising the L.A. Insider program; and attend key industry trade shows in the region.
“Southeast Asia continues to be an expanding source-market for travel to the United States and we are keen to increase and support airlift from the region. As Craig has developed great familiarity with and relationships in this market over the course of his tenure as our Regional Director, Australia/New Zealand, it was a natural progression to dedicate more efforts to attracting visitors from Southeast Asia and have him lead the charge,” stated Kathryn Smits, Vice President, Tourism for the Los Angeles Tourism & Convention Board.
“Los Angeles is home to a large Southeast Asian resident population and the city also has strong economic ties to this region. I look forward to building upon these destination strengths to increase desire for the Los Angeles experience,” said Craig Gibbons, Regional Director, Oceania and Southeast Asia.
Gibbons’ experience with Southeast Asia runs deep: Prior to joining Los Angeles Tourism, Gibbons was the Commercial & Trade Executive, Southeast Asia & Australia for Visit Britain and held the role of Australia Country Manager for Visit Indonesia.
Southeast Asia is the third-largest travel market in the world. In 2018, Los Angeles welcomed 130,800 visitors* from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, a 5% year-over-year growth.
Through Los Angeles Tourism’s hybrid approach of full time-staff-operated international offices and market representation, the destination now serves fifteen markets.
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ABOUT LOS ANGELES & LOS ANGELES TOURISM
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official non-profit destination marketing and sales organisation for the City of Los Angeles. Through its brand marketing and sales efforts in 15 international markets, Los Angeles Tourism works to inspire travellers to choose Los Angeles for a vacation, meeting or convention and, in turn, advance the city’s economic prosperity. Los Angeles Tourism is the ultimate resource for where to stay, play, shop and meet throughout the L.A. area, from Hollywood and Downtown to the Valley, Westside and Beach Cities. For more information, visit discoverlosangeles.com/corporate.
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