Gulf Air will launch new flights to Malaga – Costa del Sol in Spain later this summer.
The new service will operate during the summer period, from June 14 until September 15, the Bahrain carrier announced.
Gulf Air’s CEO Krešimir Kučko said the addition of Malaga is in line with the airline’s new boutique model strategy, which it announced earlier this year.
“In line with our five-year strategy to become the airline of choice, and in light of the recent adaptation of the new boutique business model, we are adding a seasonal destination to cater to summer’s peak travel demand,” Kučko said.
“Malaga is known for its summer appeal as a holiday destination and is very popular to our customers in the region. Gulf Air is flying to a direct point in Spain for the first time and we are excited to offer this opportunity to everyone this summer,” he added.
Earlier in 2019, Gulf Air announced its new boutique business model concept which will reinforce its focus on product and customer experience.
As part of the plan Gulf Air will differentiate itself as a boutique airline, which it said will give the airline a competitive advantage that will translate in its new fleet, new Falcon Gold class offering, new exclusive products and new destinations for 2019.
With the new business model concept, Gulf Air aims to grow strategically in size, expand to more boutique destinations in 2019 and continue its fleet modernisation programme by receiving additional 2 Boeing 787-9 Dreamliner’s and 4 Airbus A320neos this year.
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