The 20 UK locations that are now ‘landmarks’ thanks to Instagram

A graffitied tunnel underneath Waterloo Station and a derelict swimming pool in Manchester: The 20 UK locations that are now alternative ‘landmarks’ thanks to Instagram

  • Peggy Porschen Cakes in London has more than 63,000 hashtags on Instagram 
  • Most popular Instagram landmark outside London is Junkyard Golf, Liverpool 
  • Brighton’s beach huts are enjoying a new lease of life thanks to Instagrammers  

If snapping Big Ben, Tower Bridge and Stonehenge feels a bit cliched, try an ‘Insta-Landmark’ instead.

They are the alternative locations in the UK that are becoming landmarks in their own right thanks to their popularity on Instagram – and here we round up the 20 that have been ‘hash-tagged’ the most.

From cake shops to graffitied tunnels and derelict swimming pools, these are the locations that will make your feed that bit hipper.  

1. Peggy Porschen Cakes, London – 63,670 Instagram hashtags, 22,200 Google searches on average per month 


Peggy Porschen Cakes on Ebury Street in Belgravia, which has become one of the most popular places in London to visit for an Instagram snap

Talk about flour power.

Peggy Porschen Cakes on Ebury Street in London’s Belgravia became a fast-rising Instagram star thanks to its pretty facade. 

Instagrammers love posing at the door, which is always flanked by fresh flowers.

2. El&n Café, London – 42,904 Instagram hashtags, 40,500 Google searches 


El&n Café’s cascade of oversized love heart sweets and pink and white flower walls means it attracts those looking for the perfect Instagram snap 

Second on the list is another London-based cafe – El&n in Knightsbridge, which looks as though it has been designed with Instagram in mind.

That’s because one wall is adorned with a cascade of over-sized love heart sweets and another with pink and white flowers.

There’s even a white-and-gold carousel horse to pose on top of for an extra special Instagram post.

3. God’s Own Junkyard, London – 36,584 Instagram hashtags, 18,100 Google searches 


God’s Own Junkyard is an explosion of neon lights and vintage signs hidden inside a warehouse in Walthamstow, East London 

Third on the list is God’s Own Junkyard – an explosion of neon lights and vintage signs.

It is hidden inside a warehouse in Walthamstow, East London, and showcases late neon artist Chris Bracey’s personal collection of work.

It is recommended that those wanting the perfect shot for Instagram should go equipped with a camera that works well in low light.

4. Junkyard Golf, Liverpool – 34,741 Instagram hashtags, 2,900 Google searches 

The most popular Instagram landmark outside London is Junkyard Golf in Liverpool, pictured

The most popular Instagram landmark outside London is Junkyard Golf, an indoor crazy golf course in Liverpool. 

There are multiple opportunities for a great photo here.

These include inside one of the golf carts, or next to one of the many quotes that adorn the walls, such as ‘Get Weird or Go Home’.

5. Leake Street Tunnel, London – 35,596 Instagram hashtags, 1,900 Google searches 

Two visitors pose next to one of the ever-changing walls inside the Leake Street tunnel near Waterloo Station in London 

Beneath busy Waterloo Station in London is the colourful, graffiti-strewn Leake Street tunnel – which is number five on the list.

The 300-metre tunnel was made famous by Banksy, who displayed some of his original work there in 2008.

Today the tunnel is still adorned by murals, which are constantly changing.

6. Victoria Baths, Manchester – 10,532 Instagram hashtags, 4,400 Google searches

Inside Manchester’s Victoria Baths, which closed to swimmers in 1993

Coming sixth on the list is Manchester’s Victoria Baths – a Grade II-listed Edwardian swimming baths complex.

It closed to swimmers in 1993 and now the pools are water-less.

The building is open for special events and guided tours, which attract Instagrammers wanting to capture the building’s beautiful glazed tiles and stained glass windows.

7. Tonight Josephine, Waterloo, London – 9,987 Instagram hashtags, 12,100 Google searches 


The cocktail bar Tonight Josephine in Waterloo features Instagram-baiting neon signs

Tonight Josephine is a Waterloo cocktail bar that hasn’t made the list due to its drinks or its happy hour.

It comes in at number seven because of its neon-lit décor.

Instagrammers are particularly taken with a wall illuminated with the words ‘Well Behaved Women Don’t Make History’.

8. Outhouse MCR, Manchester – 5,039 Instagram hashtags , 3,600 Google searches

The face of Maisie Williams as Ayra Stark adorns a wall in Outhouse MCR – an outdoor project space in Manchester’s Northern Quarter

Number eight on the list is Outhouse MCR – an outdoor project space in Manchester that has been running for almost a decade.

It sees three blocks of the city’s Northern Quarter re-worked with new art every three months, with the aim of inspiring passers-by.

Currently, the face of Maisie Williams as Arya Stark adorns a wall to celebrate the finale of Game of Thrones.

9. Circus Lane, Edinburgh – 6,345 Instagram hashtags, 390 Google searches

Circus Lane in the Stockbridge area of Edinburgh, which has become one of the most popular destinations for Instagrammers in the Scottish capital 

With its castle and Arthur’s Seat, Edinburgh is one of the most popular destinations in the UK.

But it’s a little lane that gets the Instagram world excited.

Located in the Stockbridge area of Edinburgh, Circus Lane lays claim to being one of the prettiest streets in Britain thanks to its cobbled streets, quaint houses and flowers.

10. Brighton Beach Huts – 5,495 Instagram hashtags, 390 Google searches

Brighton’s beach huts have been a long-standing feature of the South Coast but have been given a new lease of life thanks to Instagram 

Just making it into the top 10 are Brighton’s famous beach huts.

The huts have been given a new lease of life and many favour them as a backdrop over the pier. 

 They may just be posh sheds, but Instagrammers love them.

11. Crown Liquor Saloon Bar, Belfast – 3,019 Instagram hashtags , 1,300 Google searches

The Crown Liquor Saloon in Belfast has been popular with locals since 1885 and in 2019 is popular with Instagramming tourists too

Ever since being renamed and renovated in 1885, the Crown Liquor Saloon has been popular with Belfast locals.

And now in 2019, the Victorian bar is popular with Instagramming tourists too.

Visitors are drawn to its beautifully ornate features as well as the building’s vibrant colours.

12. Barton Arcade, Manchester – 3,436 Instagram hashtags, 880 Google searches 

Katarina, a Serbian flight attendant, who documents her travels on Instagram, poses inside Manchester’s Barton Arcade 

Coming 12th on the list is the Barton Arcade in the Deansgate area of Manchester.

Built in 1871, the Grade-II listed building is home to a number of high-end shops and offices.

Instagrammers flock to the arcade to get the perfect snap of its traditional iron and glass interior.

13. Clutch Chicken Café, London  – 2,915 Instagram hashtags, 1,300 Google searches  


The Clutch Chicken Café in the Shoreditch area of London is one big black-and-white work of art

Taking 13th spot on the list is the quirky Clutch Chicken Cafe in the Shoreditch area of London.

The building is painted with black and white lines, creating a huge work of art that Instagrammers love being snapped next to.

The restaurant specialises in ‘guilt-free chicken’, using healthy oils as an alternative to deep-fat frying.

14. The Great British Cupcakery, Newcastle – 2,263 Instagram hashtags, 1,600 Google searches 

Instagrammers are drawn to the Great British Cupcakery in Newcastle thanks to its gigantic flower wall 

The Great British Cupcakery in Newcastle is in 14th spot on the list – thanks to its pretty pink interiors.

Located on Queen Street by the Quayside, its gigantic flower wall and freshly-baked cupcakes take centre stage in many Instagram posts.

It was opened by a mother and her two daughters, who were inspired by their grandmother’s baking.

15. Portmeirion Village Chess Board, Gwynedd – 1,915 Instagram hashtags, 1,600 Google searches 

The giant chess board in the famous village of Portmeirion in North Wales, which was built in the style of an Italian village

The famous Portmeirion in North Wales, which was built in the style of an Italian village, is home to a whole host of ‘Instagrammable’ landmarks.

But it’s the giant chess board that makes it on to the list at 15. 

The black-and-white checked board was dug into a lawn as a tribute to the cult 1960’s TV series The Prisoner, which was filmed in the village.

16. Ouse Valley Viaduct, Sussex  – 1,858 Instagram hashtags, 1,300 Google searches 

The Ouse Valley Viaduct is over the River Ouse, just north of Hayward’s Heath in Sussex

A viaduct on the main train line from London to Brighton takes the 16th spot on the list.

The Ouse Valley Viaduct is over the River Ouse, just north of Hayward’s Heath in Sussex.

The arched vaults underneath the bridge make for a mind-bending Instagram shot, with the perfect angle creating the illusion of endless arches behind the subject.

17. Womanby Street, Cardiff – 2,130 Instagram hashtags, 210 Google searches

Womanby Street in Cardiff, pictured, which is best known for its live music and graffiti art 

Womanby Street is one of the oldest streets in Cardiff.

Originally built to link Cardiff Castle to its quay, the street is now best known for its live music and striking graffiti art, which is popular on Instagram.

The street has also featured on TV in shows such as Doctor Who and children’s series The Sarah Jane Adventures.

18. Sugarhouse Studios, London – 2,658 Instagram hashtags, 260 Google searches 

The colourful handmade concrete tiles that adorn the facade of Sugarhouse Studios in the Bermondsey area of London 

The final London location to make the top 20 is Sugarhouse Studios – a studio and events space located on the site of a former school in Bermondsey.

Instagrammers flock to snap images next to the facade of the building, which has been adorned by a set of colourful handmade concrete tiles.

But anybody wanting a picture will have to be quick as the studios are due to be demolished to make way for housing.

19. Dark Arches, Leeds – 1,284 Instagram hashtags, 260 Google searches 

An Instagram shot of the Dark Arches, home to a series of trendy bars and restaurants underneath Leeds railway station 

Situated under the bustling Leeds railway station, the Dark Arches are a network of brick arches built as far back as the 1860s.

Now it is home to a series of trendy bars and restaurants and is number 19 on the list.

The arches were catapulted into the 21st century by Berlin-based sound and light artist Hans Peter Kuhn who added the extremely ‘Instagrammable’ LED light installations.

20. Leakey’s Bookshop, Inverness – 939 Instagram hashtags, 390 Google searches 

Inside Leakey’s book shop in the centre of Inverness, which is located in a former church 

Based in the centre of Inverness inside a converted church, Leakey’s Bookshop takes the final place on the list.

Thought to be one of the largest bookshops in Scotland, its spiral staircase and colourful bookcases make for a great wide lens shot.

One Instagrammer wrote: ‘This used book store in Inverness blew my mind. Books everywhere, shelves, stacks, piles. Couches and chairs upstairs. Perfection.’ 

  • Research courtesy of Premier Inn. 

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