Marriott International is highlighting its extended-stay portfolio
with a new ad campaign in the U.S. and Canada.
Running under the tagline “Room for Possibility,”
the initiative puts the spotlight on the Residence Inn, Element and TownePlace
Suites flags, highlighting their ability to offer “the extra space and
amenities business travelers desire.”
The campaign also seeks to differentiate the trio, putting
an emphasis on Residence Inn’s separate living, sleeping and work spaces;
Element’s focus on wellness; and TownePlace Suites’ full kitchens and outdoor
The Room for Possibility initiative comprises several
30-second video spots showcasing each individual brand, as well as a 60-second
spot promoting all three. The spots will run on TV, on flights, in airports,
and in digital and social channels.
According to Marriott, the three brands collectively have
more than 1,200 hotels worldwide, an estimated 20% of the company’s portfolio.
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