Holiday parks are garnering an impressive amount of bookings and enquiries this summer as more people ditch holidays abroad for a break closer to home. As the weather continues to blossom, the British countryside has never looked more appealing with caravan and holiday parks being the obvious choice for British holidaymakers looking for quick break. Lovat Parks is an affordable yet luxurious British holiday park company that is working hard to change many people’s perceptions of holiday parks.
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With bookings soaring for 2020, Lovat Parks is looking forward to a busy summer after lockdown.
The company offers customers seven locations across the counties of Cornwall, Kent, Norfolk, Suffolk and Wiltshire with luxurious-yet-affordable lodges and camping under the stars.
Lovat Parks prides itself in focussing on wellness, nature and enjoying time away from the challenges of everyday life.
Lovat Parks’ owner Raoul Fraser spoke exclusively with Express.co.uk about the company’s ethos and how they’re offering customers one thing that no other park in the world can offer.
With environmental concern on the rise, Lovat Parks is also certified as a B Corp certified company, meaning that it considers the environmental impact of every decision it makes.
From their employees to their customers, and their cleaning techniques to their supplier, it’s a rigorous process to get certified which has given Lovat Parks a unique edge on its competition.
Fraser explained that he has the only B Corp certified holiday park in the world.
“According to B Corp UK, we’re the only holiday park operator in the world”, said Fraser.
“I heard about it because I went to San Francisco about two years ago and I went into a shop there and they were only selling B Corp certified products, and I was like ‘what is this? It’s really interesting.’
“I looked into it and thought this is what we should do.”
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Fraser then explained the rigorous and stringent process involved in becoming a a B Corp-certified company.
“It took us 15 months. It was really hard but we learnt so much,” he explained.
Fraser continued: “We had to answer about 500 questions and introduce new procedures which I would have never thought of unless we were B Corp members.
“Fundamentally, I believe 100 percent in what they stand for which is business being a force for good.
“This whole ‘business is business, take as much profit out and pay dividends’.
“Personally, that’s not what I’m about and that’s not what Lovat is about.
“We believe in prosperity for all and we’re very proud of it.”
Fraser explained that this inspiring ethos “trickles down to everything” Lovat Parks does and how they think.
He adds: “To give you examples, it’s how we think about maintaining the grounds – whether we use chemicals or not – how we think about our recycling, how we think about our energy reduction, through to our reception and how we think about how we deal with our suppliers; what feedback do we give them, how do we pay them, how we use local suppliers as opposed to national.
“It’s also down to marketing; we have an ethical marketing policy in place now.
“It’s a great thing and I hope it shows our commitment to social and environmental aspects.”
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