CUBE Boutique Capsule Hotels opens second property in Singapore
Catering to a new generation of savvy travellers, CUBE Boutique Capsule Hotel at Kampong Glam captures a slice of the rich heritage of Singapore in a handsomely restored shophouse.
Under its signature CUBE brand, CUBE Boutique Capsule Hotel at Kampong Glam, is part of the expanding portfolio of hospitality real estate in Asia helmed by RB Hospitality. Its location in the Kampong Glam Heritage Trail underscores the group’s premise for affordable, restored heritage accommodation located in popular conservation and cultural enclaves targeted at a new group of digitally-inclined, discerning travellers.
Following the successful launch of its first capsule hotel in Chinatown in 2016, CUBE Boutique Capsule Hotel at Kampong Glam offers another 56 beds – a mix of singles and queens- each in its own cozy capsule. Measuring 6 ft x 3 ft x 4ft for a single and 6 ft x 5 ft x 4 ft for a queen with plush mattresses and linen, each capsule is well designed to moderate its own temperature and air-flow; and solidly insulated to reduce ambient noise for a comfortable rest. Each unit is equipped with a universal electrical outlet, safe, mirror/vanity area, bedside light, a small space for hanging garments and a locker drawer with digital security for personal storage. Named after the neighbouring streets, room configurations vary between two and 18 capsules. For an extra level of security and privacy, female travellers can choose to stay in the women-only rooms. The rooms are pleasantly shaded in soothing pine tones and sturdily sound proofed against the lively sounds of the vicinity. The bathrooms are spacious with standing showers, hairdryer and bath toiletries. Guests are provided with a dental kit, slippers and one towel, upon check-in and this is exchangeable daily. A washing machine with complimentary detergent is also available for guests while work desks are also provided for guests’ use.
Besides complimentary Wi-Fi, guests can also enjoy a daily breakfast showcasing local flavours in a relaxed communal dining area. Flanked by Yasu Japanese Grill and a host of food & beverage outlets including halal options, guests are spoilt for choice. Guests can also log onto the Dining Butler, a smartphone tech solution for food orders and delivery. Alfresco seats in the front provide a view of the colourful surrounds of Kampong Glam. Also located in the same lobby is the Singapore Visitor Centre offering tours to popular Singapore locations. Friendly and knowledgeable reception staff in smart uniforms are on hard to offer 24/7 service including insider tips on authentic local experiences.
“Kampong Glam is chosen for its vibrancy, charm and rich heritage culture. In addition to the Sultan Mosque and the Malay Heritage Centre, there are a number of shops, cafes, restaurants and other bustling sites such as the hip Haji Lane. The Bugis MRT Station is only a 5-minute walk away.” explained Sonia Anya Tay, Chief Operating Officer and Co-Founder.
CUBE Boutique Capsule Hotels are aimed squarely at savvy, sociable travellers, yearning for out of the ordinary accommodation in distinctive locales with immersive cultural experiences. CUBE has also attracted business travelers who appreciate the conveniences of capsule accommodation without burning a hole in their pockets. By keeping the most essential hotel features such as daily housekeeping, 24-hour concierge, airport pickups, free Wi-Fi and breakfast, along with tech touches, the CUBE Hotel experience has endeared itself to such visitors without compromising on comfort. Guests can still indulge in a hotel stay, while relishing the cost savings that come with a capsule experience. Each capsule stay can range between S$50 and S$120 per night.
“Our guests are typically 18-35 years old global explorers including founders of new generation businesses and special interest groups. The positive interest shown in our properties has inspired us to create a new CUBE Capsule concept which we aim to open before the end of this year. This is very much in line with our vision to grow the number of CUBE Boutique Capsule Hotels to eight in Singapore in the next few years” added Ms. Tay.
Since the launch of the CUBE brand, the group was awarded the TripAdvisor Certificate of Excellence for the Chinatown property as well as the ISO 9001:2015 certification in Project Management of Hotel Construction & Renovation and Provision of Hospitality Services.
About RB Hospitality Pte Ltd
RB Hospitality is a Singapore-based real estate firm, led by co-founders Benedict Choa and Sonia Anya Tay, that operates three hotels and a serviced apartment property in the city-state.
RB Hospitality is also a rapidly-growing and nimble investment firm, with capabilities in capital raising, deployment and asset management. In addition to benefiting from the assets’ capital values, the firm’s performance is underpinned by steady operating income from its properties.
About Cube Boutique Capsule Hotels
CUBE Boutique Capsule Hotels is a growing brand of affordably priced hotels with stylish, hipster accommodation for the savvy traveller. It is on track to reach its target of eight properties in the region and is selective with its acquisitions, picking only properties in prime locations that are close to transportation nodes.
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