Mudgee Region Tourism awarded Excellence in Innovation ·

Mudgee Region Tourism awarded Excellence in Innovation

Mudgee Region Tourism has once again been recognised for an outstanding achievement, having been announced as the winner of the Excellence in Innovation Award at the 2018 Western NSW Business Awards for the second year in a row as a result of the regions hugely successful ‘Let’s Skip Town Together’ campaign.

The innovative campaign was designed to encourage citysiders to take short break to Mudgee Region, to experience a sophisticated food and wine scene. The campaign generated a $3-million boost to the region’s visitor economy as well as prompted a 10 percent increase in overnight visitation year on year.

In addition to this accolade, Mudgee’s very own Blue Wren Wines took home the award for Excellence in Sustainability, further cementing the regions commitment to sustainability in the food and wine sector.

Cara George, CEO of Mudgee Region Tourism said, “We’re extremely proud to have been awarded the winner of Excellence in Innovation for the second year in a row. The Let’s Skip Town campaign has been hugely successful in showcasing the region’s primary offering of food and wine, as well as introduce new themes: nature, arts and culture, sports and leisure.”

Mudgee Region Tourism and Blue Wren Wines will now progress through to the NSW Business Chamber State Awards, which will be held at the State Gala Dinner on 23 November 2017 at Luna Park in Sydney.

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