You Beauty debuts at Sydney Airport
In an Australian first, Sydney Airport has unveiled an exclusive pop-up in partnership with APGP Retail and hit Mamamia podcast You Beauty at the T2 Domestic terminal.
Making its Australian debut, the You Beauty pop-up showcases a curated collection of Australian and New Zealand skincare brands including Trilogy, Lanolips and Sukin – perfectly timed for Christmas travel and gifting.
Part of the Mamamia network, You Beauty combines the savviness of host and revered beauty expert Leigh Campbell with the rising popularity of podcasts among mobile audiences.
Sydney Airport General Manager Retail Glyn Williams said delivering unique and exclusive concepts like You Beauty for customers to enjoy was a key aspect of the airport’s retail strategy.
“We’re always looking to the broader market and taking on board customer feedback to deliver a truly exceptional retail experience, so we’re honoured to bring the You Beauty concept to life in another Australian first,” Mr Williams said.
“We’re also extremely proud to support the Australian and New Zealand skincare brands featured within You Beauty’s beautifully designed store. We’re looking forward to seeing our customers enjoy this unique, limited-time experience.”
Mamamia Executive Editor Leigh Campbell said: “We’ve had such amazing success with You Beauty with an incredibly supportive audience, so I’m very proud we have an opportunity to take the concept to the next level and open our very first store at Sydney Airport’s T2.”
Director of APGP Retail, Edward Tanzil, said the idea to partner with the Mamamia network was formed after hearing its inspirational founder, Mia Freedman, speak at a Sydney Airport event.
“I was truly inspired by Mia’s passion and the timing was perfect for a concept tailored to the busy Christmas period,” he said.
“You Beauty is the ideal brand to bring to life at this time of year – it’s fresh and fun, and we know the curated brands will resonate with customers.”
The You Beauty store is live until March 2019 and is located near the T2 casual dining precinct on the way to Gate 31.
Notes to editor:
The following Australian and New Zealand skincare brands are available at You Beauty:
The Jojoba Company
Herbs + Heart
Milk & Co.
International brands include:
ABOUT SYDNEY AIRPORT
Sydney Airport is Australia’s gateway airport, serving more than 43.3 million passengers a year and connecting Sydney to a network of over 100 international, domestic and regional destinations.
Located just eight kilometres from the city centre, Sydney Airport contributes $38 billion in economic activity a year, equivalent to 6.8 per cent of the NSW economy. Sydney Airport is a major employer in NSW, generating more than 338,500 direct and indirect jobs, equivalent to 10.1 per cent of NSW employment. Some 30,900 of these jobs are at the airport itself.
ABOUT YOU BEAUTY
Hosted by beauty expert Leigh Campbell, and beauty enthusiast Kelly McCarren, You Beauty is a twice weekly podcast show that takes the fear factor out of buying and trying beauty products by answering commonly asked questions and with easy to understand tips and advice. It’s beauty for real, busy women.
You Beauty is one of 20 podcasts that make up Mamamia network. Mamamia is the number one women’s podcast network in the world, with 51 million total downloads and counting.
About APGP Retail
Specialising in health and beauty travel retail concepts, APGP Retail has been operating pharmacies and beauty stores across Australian airports and major transport hubs for the past two decades, including Amcal Express.
APGP Retail currently operates 13 stores across Australia. Understanding the specific needs of travelers sits at the heart of APGP Retail, with the ability to adapt swiftly to change providing a best-in-class travel experience for all passengers.
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