Hotel giant plans to debut voco brand in Saudi Arabia

InterContinental Hotels Group (IHG) has signed an agreement with Mohammed AbdulAziz Al Rajhi & Sons Investment Co to convert and rebrand two hotels in Saudi Arabia.

Under the management agreements, Coral Hotel will be converted to voco Al Khobar, the first voco in Saudi Arabia, and Holiday Inn Al Khobar Ulaya will undergo a major refurbishment to become the first managed Holiday Inn in Al Khobar in the Eastern Province.

Scheduled to open in 2019, voco Al Khobar will offer guests an outdoor pool and gym,  a business centre and 14 meeting rooms, reported Hotelier Middle East.

Set to open in 2020, the Holiday Inn Al Khober Ulaya will offer guests a gym and swimming pool, 4,000 sqm of meeting space and three food and beverage options.

Pascal Gauvin, managing director, India, Middle East & Africa, IHG, said that Saudi Arabia has always been a key market for IHG.

“We have built a strong portfolio of brands across the country over the years and in partnership with Mohammed AbdulAziz Al Rajhi & Sons Investment Co. are delighted to be continuing our expansion. This agreement is particularly exciting as we are debuting voco in Saudi Arabia in line with our ambitious plans to accelerate the growth of the recently-launched upscale brand across the region.”

Yazid Bin Mohamed Al-Rajhi, board chairman, Mohammed AbdulAziz Al Rajhi & Sons Investment Co, added: “We are delighted to join forces with IHG, which has a strong legacy in the Kingdom, to leverage the growth opportunities that Saudi Vision 2030 presents, particularly in the burgeoning midscale and upscale market.”

The launch of the first voco in the Middle East was the rebranding of the Nassima Royal Hotel in Dubai.

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