Saudi's AlUla chases more domestic tourists with airline deal

Royal Commission for AlUla and Saudi flag carrier Saudia ink agreement to promote historic tourist destination

Located 1,100km from Riyadh in north-west Saudi Arabia, AlUla ncludes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The Royal Commission for AlUla (RCU) and Saudi flag carrier Saudia have signed an agreement to boost domestic tourism at the historic destination.

The SR4 million memorandum of understanding includes joint marketing and promotional activity to ensure AlUla becomes a year-round attraction for Saudi residents in 2021.

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