Anger mounts over ‘worst-ever’ tourist attraction that’s basically a mound of dirt

Despite opening just days ago, the Marble Arch Mound on the edge of Oxford Street has already earned itself the title of London’s worst-ever tourist attraction.

The $A3.1 million initiative promised so much when it was first announced – an artificial rolling hill of grass with lush trees shooting out the side, offering a one-of-a-kind view from the top of parts of the English capital that have never been seen before.

From 25 metres up, visitors would be able to marvel down at Oxford Street and beyond, and take in the magical Hyde Park, on top a natural wonder.

Designed by Dutch architecture firm MVRDV, the Marble Arch Mound project had created intense buzz in the famed Oxford Street district.

But it has sensationally failed to live up to expectations in an almost comical way.

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The new attraction has been forced to offer refunds to visitors amid widespread disappointment and derision of the grass-clad viewing platform. Picture: AFPSource:AFP

Visitors ascend the Marble Arch Mound, which the local Westminster Council admitted is ‘not yet ready for visitors’. Picture: AFPSource:AFP

Excited visitors arrived to find little more than a mound covered in patchy turf with some fledgling saplings sagging from it.

On top, that stunning vista is dominated by a construction site and streets crowded with rubbish bins.

From there, visitors were told they’d descend into the mound’s hollowed-out interior to find a high-end cafe, a gift shop and an art exhibition space.

Instead, people are greeted with an almost entirely empty space that seems to be used for storage.

A mooted light show art piece also hasn’t eventuated, although a number of cables can be found around the site.

It costs £8 ($A15) for a ticket, so with that on offer, it’s no wonder people are quite upset by the let-down.

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Marble arch mound is the worst thing I've ever done in London

Dan Barker was one of a number of Londoners to share his thoughts about the attraction, saying on Twitter: “I think they oversold it a bit and they should update the website to downgrade expectations.”

I went to the Marble Arch Mound today. It cost £2 million to build, and today was launch day, but it was still quite quiet.

Here is a short thread with info.

First, the original plan drawings and the marketing description do not quite match reality.

Part of the ‘unique’ view from the top. Picture: Dan Barker/Twitter @danbarkerSource:Twitter

But he added that he still enjoyed it – with a hefty caveat attached.

“I enjoyed it … as you might enjoy a bad statue of (Cristiano) Ronaldo or a car park Santa‘s Grotto with dogs pretending to be reindeer than as a dazzling spectacle.”


According to local reports, operators have been inundated with demands for refunds from disappointed visitors.

Westminster Council, in charge of the project, issued a statement conceding “elements of the Marble Arch Mount aren’t yet ready for visitors” and the landscaping will require “more time to bed in and grow”.

The inside food hall will come, the council insisted, as will the glittering light show.

An artist’s impression of the project looks considerably better than the real thing.Source:Supplied

The real thing has been a bit of a let-down for many visitors. Picture: AFPSource:AFP

Those disappointed with the experience can get a refund and a free ticket to return when the site is “at its best”, the council added.

The project was part of broader initiatives to encourage Londoners to venture out again in the aftermath of the covid pandemic.

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