Vail Resorts to limit lift ticket sales during peak holidays

Vail Resorts announced Tuesday that it is limiting lift ticket sales during the three most popular holiday periods across its 34 North American resorts this season to prioritize passholders.

Dates where ticket sales will be limited include: Dec. 25-Jan. 2, Jan. 14-17 and February 18-27.

In a release, the company said it is deploying a new operating plan that includes a significant improvement of how efficiently the company loads lifts and gondolas to reduce wait times.

This includes launching a new daily forecast of lift line wait times in the EpicMix app at 12 of the its most popular resorts to help guests better plan their ski-and-ride day.

The company is investing in new lifts and expanded terrain to reduce wait times and improve circulation around the mountains. New lifts are unveiling at five resorts, and expanded terrain is opening at Beaver Creek this season, plus 19 new lift projects are planned ahead of next season as a part of the company’s Epic Lift Upgrade initiative.

Read the full story from our partner at vaildaily.com.

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