Hyatt Hotels Corp. is ramping up focus on short-term home rentals, announcing the upcoming launch of Homes & Hideaways by World of Hyatt.
According to Hyatt, Homes & Hideaways will offer World of Hyatt loyalty members direct booking access to “a unique collection of short-term private homes” in the U.S.
The portfolio promises to offer a range of professionally managed rental options — from beachfront homes and ski chalets to countryside cottages –across a variety of destinations, including Hawaii and Colorado.
World of Hyatt members who book stays via Homes & Hideaways will be eligible to earn and redeem points.
Hyatt added that it plans to expand the platform globally.
Hyatt’s presence in short-term home rentals has been relatively limited. In addition to a small number of serviced apartments in India and the Middle East, the company has a U.S. portfolio of vacation rentals and a rental property management group, Destination Resort Management, under its Destination Hotels umbrella, which Hyatt acquired as part of its 2018 takeover of Two Roads Hospitality.
Concurrent with its rollout of the Homes & Hideaways platform, Hyatt said it is offloading Destination Resort Management, selling the business to real estate company Lowe.
As part of the agreement, Lowe will continue to operate the management business, with existing Destination Resort Management-operated rentals expected to join the Homes & Hideaways fold in the near future.
Hyatt is the latest major hotel company to unveil a short-term rental platform, following the launch of Homes & Villas by Marriott International in 2019 and Accor’s Apartments & Villas booking platform in 2020.
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