Internova Travel Group has named Simon Brooks president of Bonotel Exclusive Travel.

Bonotel, part of Internova’s Travel Leaders Group division, is a B2B inbound marketing and distribution partner of branded and boutique hotel rooms.

Brooks joins Internova from The Icons Series, a sports events business where he was chief commercial officer. Before then, he spend more than two decades in leadership roles with airlines, most recently as British Airways’ senior vice president of sales for North America.

Brooks, who starts July 5 at Bonotel, will report to Travel Leaders Group president John Lovell.

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