Reset, a new hotel concept from architect-turned-internet sensation Ben Uyeda, will debut near California’s Joshua Tree National Park.<\/p>\n
The 180-acre project, which will serve as the Reset brand’s flagship, broke ground earlier this month.\u00a0<\/p>\n
Each of the property’s 65 accommodations will offer a fireplace and private patio, while guests will have access to shared amenities like a swimming pool and terraced garden area.\u00a0<\/p>\n
Uyeda, Reset’s co-founder and creative director, is spearheading the hotel’s design, which will skew modern and minimalist and utilize modular construction techniques.\u00a0<\/p>\n
Uyeda is known for his robust social media reach of more than 2.5 million followers, including more than 660,000 Instagram followers.\u00a0<\/p>\n
Uyeda said the property will “show how factory construction of steel-framed modules, an army of cranes and a team of skilled craftspeople will come together to create a special place.”<\/p>\n
The launch of Reset comes as a number of hospitality players look to tap demand for boutique and lifestyle accommodations in and near U.S. national parks.\u00a0<\/p>\n