Saudi's TDF, Seera partner on first sustainable tourism project

Raghadan Tourist Resort in Al Baha will include a luxury hotel resort to appeal to nature lovers and adventure seekers

The Raghadan Tourist Resort project represents the beginning of a new era in Al Baha’s history and will be a major boost for tourism in the region.

The Tourism Development Fund (TDF) and Seera Group has signed a financing agreement to establish and operate the Raghadan Tourist Resort, the first sustainable tourism project in the Al Baha region of Saudi Arabia.

One of the main investment destinations identified under Saudi Arabia’s National Tourism Strategy, Seera Group will develop a “world-class sustainable tourism development” stretching across an area of ​​50,000 square metres, a statement said.

It added that the destination aims to ensure the preservation of the Al Baha region and its social, environmental, and economic sustainability.

The destination will include a luxury hotel resort with 200 rooms and family suites, a multi-purpose hall, outdoor spaces and a number of shops, restaurants and cafes.

There will also be a children’s activity centre, theatre, traditional market, and a shopping mall.

A range of activities such as climbing, hiking, biking and camping will aim to attract nature lovers and adventure seekers alike.

The Raghadan Tourist Resort project represents the beginning of a new era in Al Baha’s history and will be a major boost for tourism in the region, the statement said.

Al Baha’s rich history, cultural heritage, climate, topography and geographic location in the south-west of Saudi Arabia make it an attractive area for tourism and one that will further diversify the country’s offering, said Qusai Al-Fakhri, CEO of TDF.

Majed Al Nefaie (pictured above), CEO of Seera Group, added: “Developing tourist destinations based on unique experiences will be an important priority for the Saudi tourism sector over the coming years. We believe that this project will make Al Baha an attractive destination for holidays, recreational activities, meetings, exhibitions, and conferences.

“Additionally, we hope it will be a catalyst for further tourism projects and investments in the region that contribute to Saudi Arabia’s economic growth and the creation of more sustainable jobs in the Kingdom.”

The TTDF was established in 2019 with a capital of $4 billion to drive tourism growth in Saudi Arabia.

TDF enables local and international investors looking to benefit from the sector’s high potential by providing viable funding solutions.

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