SALT LAKE CITY — A theme park in Utah has filed a lawsuit against Taylor Swift that accuses her of trademark infringement.
Evermore Parks said in its suit filed Tuesday that the title of Swift’s 2020 album “Evermore” violates the park’s trademark rights.
Swift’s lawyers said the allegations are “baseless” and they refused to comply with a cease and desist letter the park sent to Swift on Dec. 18. They added that the singer-songwriter styled her new album “in a way that is entirely distinct” from the park’s aesthetic.
Evermore Park was created in 2018 in Pleasant Grove, Utah, and features costumed actors and performers.
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In court documents, CEO Ken Bretschneider said that after Swift’s album was released on Dec. 11, search results for the theme park dropped on Google in favor of the album.
Bretschneider also alleged that the “Evermore” album title infringes on the park’s merchandise designs, the Salt Lake Tribune reported.
Retail items noted on the park’s website include T-shirts with the Evermore logo, bags and purses, patches, keychains and replica dragon eggs.
Evermore Park is themed like a European village and bills itself as an “experience park where guests of all ages can escape to a new realm – the fantasy village of Evermore.”
The mostly outdoor park is open amid the COVID-19 pandemic but has capacity limits and requires visitors and employees to wear face masks.
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