European village you ‘probably never heard of’ voted ‘most beautiful in world’

ETIAS Visa for European travel explained

A beautiful village in Italy has been voted one of the most beautiful destinations to visit in Europe that “you have probably never heard of” by The United Nations World Travel Organization (UNWTO). 

Lerici in Italy is a stunning seaside village located on the Italian Riviera,

Tucked along Italy’s northwest coast in the Liguria region, the village boasts pristine beaches and colourful homes without the overcrowding of other popular tourist locations such as Cinque Terre.

The UNWTO recognised it as one of this year’s Best Tourism Villages for its commitment to the blue economy for efforts to protect marine biodiversity.

It has been attracting notice from Cinque Terre fans and a cohort of privileged visitors, who tend to turn up at international hot spots like Capri and Forte dei Marmi. 

Lerici is home to the Santa Teresa Smart Bay – Italy’s first underwater laboratory for scientific research and monitoring.

The pilot project enables scientists and marine biologists to monitor ocean acidification levels to protect the bay’s delicate ecosystem.

The Lerici coast has long enjoyed a quiet mystique, thanks first to the writers who became enthralled by and championed the region’s beauty, and, more recently, as a cherished oasis for privacy-seeking elites.

Italy is a popular tourist destination for travellers across the world but it comes as Americans will soon be expected to apply for a travel authorization to visit Europe.

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Lerici’s mayor, Leonardo Paoletti, has described the town and its surroundings as having “un anima complessa” – a complex soul. 

Lerici enjoys an expansive seafront that includes a lungomare running from its castle to the castle in the adjacent village of San Terenzo. 

There’s also a spacious waterside piazza with restaurants, bars, and gelaterias from which to enjoy the painterly sunsets.

The sprawling nature of the Lerici coast, with its many sandy beaches and surrounding hills, makes it a perfect location for hikers, bikers, and trekkers from spring to fall.

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