South Australia travel: Sun, wine and food make the perfect holiday

Sun-soaked vineyards, world class wineries, and fabulous food: Why South Australia is the ultimate holiday destination, and how YOU can win a trip!

Ad Feature by South Australian Tourism Commission

Surrounded by four of Australia’s most famous wine regions, Adelaide is one of the great wine capitals of the world and known as Australia’s vineyard city.

This sophisticated beachside city, with its lively restaurant scene and world-renowned chefs, sits on the doorstep of the Barossa, McLaren Vale, Adelaide Hills and Clare Valley, which between them produce some of Australia’s finest wines.

In fact, within an hour of Adelaide there are more than 200 cellar doors you can visit for some wonderfully unique winery experiences; think sipping fortified wine from your birth year at Seppeltsfield, one of Australia’s oldest wineries, or making your own bespoke blend at Penfolds, whose creations are sold in Harrods. 

Great food and even better wine is all part and parcel of any South Australian adventure – and now, this ultimate foodie road trip has acted as inspiration for UK artists designing special labels for some of the region’s best wineries 

While you’re there, why not turn it into an adventure? By car you can combine the South Australian capital and the beautifully varied scenery of each of the four regions, with no drive longer than two hours. They call it The Epicurean Way, a route that combines spectacular wineries with local honey collectors, boutique cheesemakers and chocolatiers, fresh fishmongers, local breweries and even gin distilleries.

We asked three artists to create a new label for South Australia’s most amazing wineries, taking into account the landscape, foodie credentials, and history.  They have come up with three stunning, and totally different, labels, and we’d like you to help pick the best.  If you do, you’ll be in with the chance of winning an amazing trip for two to South Australia, where you can visit the wineries yourself!

Put quite simply, you can win the ultimate foodie road trip – now it’s time to meet the artists.

Make it bold: Rhonda Drakeford

Rhonda Drakeford specialises in bold, geometric patterns and was teamed with d’Arenberg winery in McLaren Vale

Three UK-based artists who all create works in completely different styles have been partnered with each of the three wineries. Their challenge is to see if they manage to capture the essence of the wine itself and the style of the winery all on one label. 

An artist and designer who has created pieces for London’s Design Museum, Science Museum Victoria and Albert Museum, Rhonda has her own studio and critically-acclaimed design store. She has been teamed up with d’Arenberg winery in McLaren Vale, thanks to her love of bold colours and geometric patterns.

Rhonda will be designing a label for d’Arenberg’s The Dead Arm shiraz, a wine, like all others from d’Arenberg, that is instantly recognisable due to the red strip on its label. How will she incorporate the signature style?

Fine art detailing: Olivia Rawnsley

Olivia Rawnsley is a master at the painstaking papercutting process and was teamed with Yalumba in the Barossa

Evoking that magic that comes from handcrafted objects, artist Olivia creates painstaking designs using the traditional technique of papercutting. Each piece is a combination of fine art and design, a dedication to the art of detail.

Olivia has been teamed up with Yalumba in the Barossa, which is equally as committed to craftsmanship, with its fine wines steeped in 170 years of history. She will be designing a label for Yalumba’s handpicked shiraz, and will be looking to capture the winery’s heritage and its dedication to the natural world.

Art Deco inspiration: Belinda Frikh

Celebration and glamour is central to Belinda Frikh’s work – making her the perfect partner for Bird in Hand in the Adelaide Hills

With a fine art background and experience working as an in-house illustrator for top designers, Belinda has combined art with high fashion, even showing her work at London Fashion Week. Paired with Bird in Hand in the Adelaide Hills, her graphic style, love of colour and strong silhouettes will be ideal to represent this avant-garde wine. 

Belinda will be designing a label for Bird in Hand’s pink-hued sparkling wine created with 100 per cent pinot noir, an opportunity to highlight Bird in Hand’s love of fashion, design, art and the good things in life.

Three wineries, one amazing competition 

Do you want to be in with a chance of winning a trip to South Australia? Three wineries just a short hop from Adelaide have teamed up with the Mail to create a special label for one of their wines. Along with the help of Femail’s wine expert and influencer Helen McGinn (right), three UK-based artists – one for each winery – will interpret the chosen wine and explore the story of the winery, all to create a unique limited edition label.

Not only can you follow the artists’ journey and discover more about each of the amazing wineries, you can also vote for your favourite label design and be entered into the competition to win a trip for two to Adelaide and South Australia.

The lucky winner and their plus one will enjoy return flights from the UK to Adelaide with Emirates, glamorous accommodation and car hire so they can follow The Epicurean Way from the city and discover the unique experiences offered by the three wineries in person. The prize comes courtesy of Emirates and DialAFlight. 

To be in with a chance of winning this amazing trip, click HERE and select your winner…

Meet the wineries

The three wineries at the heart of this competition produce fantastic vintages often found on the tables of wine-lovers across the UK. But they do more than that, each of these three wineries also welcomes visitors to their cellar doors, offering a whole range of wonderful immersive experiences.

The architectural masterpiece: d’Arenberg winery in McLaren Vale

Visitors can see they’re close to d’Arenberg before they arrive thanks to the amazing Cube venue where guests can enjoy tasting sessions, dining and art installations

Driving through McLaren Vale you’ll likely spot family-run d’Arenberg before you reach it thanks to the huge glass cube-like building seemingly hovering above the vines. This is the d’Arenberg Cube, where visitors can enjoy tasting sessions, a wine sensory room and art installations as well as a degustation dining experience at the restaurant. 

McLaren Vale itself is a fascinating place to cultivate wine, thanks to its location between the coast and the Mount Lofty Ranges. Famous for its Shiraz Trail it is also popular with visitors who want to combine wine tasting with glorious white-sand beaches, whale watching (seasonal from May to Oct) and farmers markets.

The heritage winery: Yalumba in the Barossa

One of the region’s oldest wineries, Yalumba focuses on history and rare grape blends – making it the perfect place for a picnic or a hot air balloon ride

For 170 years, Yalumba has been crafting wine in the Barossa, ever since founder Samuel Smith planted the first vine under moonlight. Dedicated to planting just the right grapes in the right soil with the perfect climate, the winemakers at this boutique winery craft fine wines from shiraz to viognier and grenache. Pop in for a tasting, tour the historic grounds, discover Yalumba’s rarest wines or enjoy a fascinating journey of Yalumba’s Cooperage, the only on-site winery cooperage, where they make wine barrels, in the Southern Hemisphere.

The Barossa itself is Australia’s most famous wine region, a place of pretty villages, rolling hills and truly outstanding vintages. It is also where you can float up above the vines in a hot air balloon, take a helicopter tour or simply pedal between the cellar doors, creating a truly unique experience.

The rock star winery: Bird in Hand in the Adelaide Hills

Bird in Hand is achingly cool – and, alongside its famed wine production, plays host to live music concerts, supports local artists and collaborates with designers

In the cool climate of the Adelaide Hills, Bird in Hand is dedicated to life’s pleasures, whether that be an exceptional bottle of wine, great music, long feasting lunch, or inspiring art. It is a winery that hosts fantastic outdoor concerts, it has teamed up with fashion designer Henry Holland to design a sparkling wine label, and has even commissioned its own works of art and sculptures.

Bird in Hand isn’t the only gorgeous winery in Adelaide Hills. Just 20 minutes from the city, this region is filled with quirky boutique wineries and even a distillery or two. It is a culinary delight as well, with delicious local produce, exciting eateries tucked into the beautiful countryside and charming places to stay. 

Yalumba Cooperage: Learn all about wine, food and celebration during your trip across South Australia

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