With Sabre Branded Fares, Hong Kong Airlines brings unique packages of services and ancillaries to agents worldwide
Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has recently implemented Sabre Branded Fares for Hong Kong Airlines, now giving agencies the ability to create tailored, compelling offers as travellers enjoy a seamless brand experience across all channels.
From left to right: Derek Wong, deputy general manager, Hong Kong Airlines, Wayne Wang, assistant director for commercial, Hong Kong Airlines, Rakesh Narayanan, vice president, air line of business, Sabre Travel Network Asia Pacific, Ho Hoong Mau, director, air line of business, Sabre Travel Network Asia Pacific
“Our expanded partnership with Sabre is directly in line with our business strategy to ensure that travellers and agents interact with the Hong Kong Airlines brand,” said Wayne Wang, Assistant Director for Commercial, Hong Kong Airlines. “With this new solution, our brand will remain visible throughout the entire booking process, which is particularly important as we continue to increase our regional and global flight routes, including long-haul service from Hong Kong to destinations like Vancouver, Los Angeles and San Francisco.”
The Sabre Branded Fares solution helps airlines merchandise their exclusive products to travellers in new ways. With the support of Sabre technology, Hong Kong Airlines can ensure that its brand lives beyond its own channels, providing travel buyers and sellers with enhanced fare functionality at the most optimal price. Agents can target their consumers with personalized offers, enabling enhanced cross-sell and upsell opportunities that simplify the retailing of full-service benefits.
“As Hong Kong Airlines brings its compelling, branded content to online travel agencies and more than 425,000 travel agents on Sabre’s leading global travel marketplace, they will increase the visibility and variety of its offers,” said Rakesh Narayanan, vice president, air line of business, Sabre Travel Network Asia Pacific. “Adopting the Sabre Branded Fares solution will support their business objectives and generate incremental revenue for the airline.”
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