Alaska Airlines’ buy-one, get-one fare sale comes with a bonus: an empty seat for COVID-19 safety

Trying to turn its empty seats to an advantage, Alaska Airlines announced a two-day airfare sale Tuesday that should delight pairs of passengers traveling together who dreamed of having their own row.

Instead of a simple two-for-the-price-of-one sale, Alaska’s “Get the Row with BOGO” promotion guarantees that two people traveling together will have a third seat that’s left empty.

Given that Alaska has already been blocking middle seats on its mainline flights for social-distancing purposes during the coronavirus pandemic anyway, a promotion that puts two people in a row for three might not be viewed as a giant challenge. But the Seattle-based carrier says the move is aimed at appealing not only to those who seek more comfort, but personal safety.

“Our hope is with this offer … our guests are given further peace of mind while traveling,” said Sangita Woerner, the airline’s senior vice president of marketing and guest experience, in a statement.

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