Apple Leisure Group Unveils 'Appreciation Celebration' Month

WHY IT RATES: Travel agents have several chances to win prizes with Apple Leisure Group this month. —Codie Liermann, Associate Editor

Following through on its “Better Together. Stronger Together” promise to travel advisors, Apple Leisure Group (ALG) is kicking off a month-long Appreciation Celebration promotion on May 1, 2019. The campaign ties together reward incentives offered by each of ALG’s brand subsidiaries with additional overarching components which include chances to win dream ‘bucket list’ getaways, free flights and FAM trip opportunities.

A special VIP QT incentive provides an opportunity to win a two-hour lunch for an entire agency with quality one-on-one time with brand presidents for Travel Impressions, Apple Vacations, Funjet Vacations or Blue Sky Tours, or the managing director for Southwest Vacations or United Vacations.

Additional brand-specific reward opportunities:

Apple Vacations is rewarding ‘Amazing Agents’ with up to 20,000 Royalties Points for saving the day. It’s also giving away 10 three-night trips for two and two roundtrip Exclusive Nonstop Vacation Flight seats.

The company is also featuring an Amazing Agents Facebook profile overlay utility which helps travel advisors create a custom profile pic revealing their not-so-secret super power-harnessing the power of Apple Vacations to provide unsurpassed value on memorable vacation experiences. Travel advisors can find the utility on Apple Vacations’ Facebook page. A fun scavenger hunt on MyAppleOnline.com adds further excitement.

One million LoyalTI First points are up for grabs through Travel Impressions’ Million in May incentive. Half of it will go to just three LoyalTI First-registered agents who make the most FIT/escorted or customized tour bookings to any Travel Impressions destination from May 1 – 29, 2019.

The remaining 500,000 LoyalTI First points will be awarded per week, including random drawings as well as weekly incentives rewarding retailers for booking exotic escorted tours, Exclusive Nonstop Vacation Flights or select regions such as the Caribbean, Mexico, Europe, Hawaii and other U.S. destinations. Winners will be announced on Travel Impressions’ Facebook page each Friday, beginning May 10.

Funjet will offer more opportunities to maximize Agent Bonus Cash earned on Exclusive Nonstop Vacation Flight bookings. Travel advisors will receive $10 Agent Bonus Cash for every Exclusive Nonstop Vacation Flight booked with Funjet Vacations throughout May 2019. This can be combined with an incentive of up to $50 for booking select resort partners.

Blue Sky Tours will give away stays in Hawaii for those who attend any of their three informational webinars during Appreciation Celebration. The company will also offer $25 Agent Bonus Cash for stays of four nights or longer. In total, agents can earn up to $80 in Agent Bonus Cash on bookings to Hawaii or the South Pacific.

Agents can win one of five amazing vacation experiences given away by United Vacations. Retailers can also earn up to $50 Agent Bonus Cash at select resorts as well as 16 percent hotel commission when booking Reflect Resorts and Spas, plus air vouchers when booking multiple stays at that line of properties.

Southwest Vacations kicks off its 30th Anniversary celebration with a $30 Agent Bonus Cash inventive. The promotion applies to air-inclusive vacation packages to Mexico, the Caribbean and Hawaii featuring trip protection.

“All six of our agent vacation brands are rewarding our travel advisors this May, with opportunities to win extravagant prizes and bonuses the likes of which have never been awarded before,” said Jacqueline Marks, EVP, Trade Sales & Engagement, ALG Vacations.

“On top of this, we’re giving away air-inclusive bucket list trips for two to some of our more exotic as well as most popular destinations, the more you book in May the more chances you have to win.”

Tie-in points to resort partner promotions—including AMResorts multi-tiered “Amazing May” campaign featuring $500 AMRewards Visa Cards, exclusive rates for Master Agents and a five-night stay at a Secrets Resort & Spa—will help agents maximize profitability throughout the promotional period.

Travel agents should contact their dedicated BDM for more information or visit www.ALGVacations.com/AppreciationCelebration for expanded details on prize specifics and selection criteria.

SOURCE: Apple Leisure Group press release.

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