Norwegian Cruise Line remakes rewards program

Norwegian Cruise Line has redesigned its cruise rewards program to make it easier to achieve the next status. 

The refreshed Latitudes Rewards program now features seven tiers, including a new Diamond status as well as Sapphire, which replaced the previous Platinum Plus tier. 

Most tiers now require fewer points to unlock a new status level. For example, Silver status is now available to guests with 20 Rewards Points, compared to 30 previously. 

Cruisers earn one point for every night they sail, with an additional point per night for bookings of suites and the Haven, and for members who book a Latitudes Rewards Insider Offer. 

Under the new points system, a guest who books a 10-day sailing in a suite would reach Silver status after that one cruise.

The program is also adding new perks and offers based on status, including a one-time free cabin upgrade, Wines Around the World tasting experience, a mixology experience, member cruises and internet package discounts. 

Benefits that Latitudes members will still get as they move up the ranks include members-only cocktail parties, complimentary specialty dining and laundry service, priority tender and disembarkation, discounted shore excursions, duty-free shopping, photo packages, and spa treatments.

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