Sydney Airport unveils one of Australia’s largest advertising wraps ·

Sydney Airport unveils one of Australia’s largest advertising wraps

· New large-format building wrap unveiled at the T1 International car park
· Sydney Airport partners with global large-format advertising specialists, Wideopen Platform, to deliver exciting new media opportunity
· Currently largest in Australia spanning 1,957sqm

Sydney Airport has partnered with large-format outdoor innovators, Wideopen Platform, to unveil one of Australia’s largest advertising building wraps across the Western face of the T1 International multi-storey car park.

Sydney Airport General Manager Retail Glyn Williams said the new wrap spanning 1,957sqm delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio.

“We’re excited to deliver an engaging platform for Australian and international brands to tell their story to a large and diverse audience. This is a prominent location, visible to all those travelling in and around the airport precinct.

“We’re extremely excited about our partnership with Sydney Airport and bringing our large-format outdoor media solutions to the Australian market,” said Wideopen Platform Managing Director, Tomer Cohen.

“We provide brands with an opportunity to cut through the clutter, delivering relevance and undeniable impact.”

Sydney Airport’s new large-format building wrap can be viewed from the Southern approach to the T1 International terminal from the M5 and Marsh Street.

Sydney Airport is Australia’s gateway airport, serving more than 43.3 million passengers a year and connecting Sydney to a network of over 100 international, domestic and regional destinations.
Located just eight kilometres from the city centre, Sydney Airport contributes $38 billion in economic activity a year, equivalent to 6.8 per cent of the NSW economy. Sydney Airport is a major employer in NSW, generating more than 338,500 direct and indirect jobs, equivalent to 10.1 per cent of NSW employment. 30,900 of these jobs are at the airport itself across 800 different businesses.

A subsidiary of Primedia, Wideopen Platform is a specialist large-format media company that focuses on the power of high-impact advertising by strategically offering clients spatially dominant and environmentally-integrated outdoor advertising. Through beautiful and creative executions, Wideopen offers major clients unique branding opportunities that amaze and impress the public. The company’s recent entrance into the Australian market is one that excites us, and we are looking forward to building meaningful and lasting relationships together


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