Domestic staycations are the preferred option for UAE residents celebrating the upcoming Eid Al Adha, for which holidays are likely to begin on August 18, according to new research by digital marketing platform SEMrush.
Recent data revealed UAE residents make around 200,000 online searches for domestic holidays relating to Eid vacations.
The UAE’s domestic tourism spend is expected to grow from $10 billion to $15 billion by 2027, according to forecasts by the World Travel and Tourism Council (WTTC), generating 24% of direct travel and tourism GDP in 2017.
“The UAE spends nearly $2 billion a year on advertising in general and domestic marketers must further fine tune their digital marketing strategies to capture the lucrative domestic tourism market,” commented Adam Zeidan, Corporate Communications Manager for SEMrush in GCC and Turkey.
“These marketers must differentiate themselves from competitors by using online SEO coupled with competitive intelligence tools,” he said.
While Dubai revealed it attracted 15 million visitors in 2017, the UAE as a whole continues to launch a series of initiatives to boost domestic tourism in the country through theme parks and expansive development of heritage and culture areas across all seven emirates.
“With the vast majority of the UAE’s nine million population being expatriates, the initiatives to expand the tourism sector with attractive new offerings may yet entice many expat residents to explore cost effective holiday options inside the UAE, especially for those with families,” added Zeidan.
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