Surprising trends revealed in new Millennials/Americans travel survey
Americans say freedom to do what they want and experience new things are vital to their happiness ahead of material possessions
Today Outdoorsy announced survey findings that debunk recreational vehicle (RV) myths, while uncovering surprising insights into American and millennial travel trends ahead of an anticipated record-breaking number of road trips this July 4th. In a historical shift, Americans say the freedom to do what they want and experience new things are vital to their happiness ahead of material possessions, and for nearly half of those surveyed, RV travel represents freedom and adventure.
According to new research from Outdoorsy, 55 percent of Americans say they would travel by RV specifically to have an adventure, with approximately a quarter of respondents saying it allows them to escape reality and gives them cool stories to share.
According to new research from Outdoorsy, Americans say the freedom to do what they want and the ability to experience new things are important to their happiness. These are more important than material possessions or sharing life on social media.
“RV travel is making a big comeback, driven by millennials and their love of the freedom it offers. While our survey results will be surprising to a lot of people, our team at Outdoorsy has known about this trend for years,” said Jeff Cavins, co-founder and CEO of Outdoorsy. “We have seen all types of people searching for adventurous experiences, and it validates that RVs are a better way to have an adventure when you’re traveling and want to be fully immersed in the experience of the open road and destinations.”
Traveling to New Destinations Weekly More Desirable than Sex
More than two-thirds of Americans would rather travel to a new destination every week (68 percent) than have sex every day (32 percent). Additionally, 55 percent of Americans say they would travel by RV specifically to have an adventure, with approximately a quarter of respondents saying it allows them to escape reality (27 percent) and gives them cool stories to share (26 percent).
Americans say the freedom to do what they want (95 percent) and the ability to experience new things (84 percent) are important to their happiness. These are more important than material possessions (53 percent) or sharing life on social media (33 percent). The desire for exploration and experience is particularly relevant for RV owners/considerers, who say that freedom to do what they want is an important aspect to their happiness, coming in at a staggering 99 percent and 98 percent respectively.
The survey also uncovers that RV travel represents adventure for 45 percent of Americans, ahead of traveling by plane (32 percent) or cruise (41 percent), and second only to traveling by train (47 percent). Those who would consider owning or renting an RV are especially interested in traveling by RV for the adventure, coming in at 71 percent and 75 percent respectively.
It’s About the Journey, Not the Destination This Summer
While half of Americans would travel to national and state parks by RV this summer (54 percent), followed by campgrounds (33 percent) and small towns (30 percent); nearly a third say they would not travel to a specific location at all, but rather prefer to enjoy the open road (29 percent). Additionally, among RV owners/renters and considerers, 57 percent say that taking advantage of the scenery while on the road is appealing, with 48 percent saying that traveling by RV is appealing, because it enables them to experience new things at every destination.
Those who would consider owning or renting an RV are particularly more interested in the open road – with 40 percent saying they wouldn’t travel to a specific location this summer, but would instead just hit the open road.
It’s Important to Disconnect to Connect with Others
RVing is also an important way for people to connect with loved ones and disconnect from work and even social media. Americans say they would want to spend the most time with their significant other (38 percent), followed by family (31 percent) if they were to take an RV on their next trip.
If given the choice between the two, nearly two-thirds of Americans (63 percent) say they would rather disconnect from work, versus capturing incredible travel images for social media (37 percent). Millennials are more torn on this sentiment, with more than half (55 percent) preferring to disconnect from work over capturing incredible travel images for social media (45 percent).
Of those who own or rent – or would consider either option – RV travel is appealing, because it allows them to experience new things at every destination (48 percent), to disconnect from work and stress (36 percent), and disconnect from social media (18 percent).
Other key insights include:
- Domestic travel is driven by patriotism and cost. Most Americans (58 percent) would choose a domestic trip over traveling overseas, because they want to see more of their own country. In a close second, Americans also say they would choose domestic travel, because it is less expensive than international travel (51 percent).
- Although Americans crave adventure, few have ever rented an RV. They haven’t ruled RV’ing out though – many would consider it. Only one in 10 Americans have ever rented an RV (10 percent), but nearly half would consider it (48 percent).
- Affordability impacts travel decisions and vacation day use. Americans who are employed say that they would be most likely to use their vacation days if they had cheaper travel options (37 percent). Of those who own an RV, have rented an RV or would consider either option, nearly half say that an appealing aspect of RVs is that they offer a cheaper way to travel (47 percent).
- Travel flexibility is also key. Of those who own an RV, have rented an RV or would consider either option, over two in five (44 percent) say that an appealing aspect of RVs is being more in control of vacation time.
The findings arrive as Outdoorsy continues to bring the $100-billion-dollar RV rental industry online and into the sharing economy for millions more, thanks to robust international expansion.
* Methodology: An online survey was conducted by YouGov with a sample of 1,145 respondents in the United States(18+), including 289 millennials (aged 18-34). The sample was weighted to ensure national representation across gender, age, region, education and race/ethnicity. The survey was conducted between June 13-14, 2018 with a margin of error of +/- 2.9 percent at the national level and a 95 percent confidence level.
Founded in 2015, Outdoorsy is the fastest-growing and most trusted global on-demand marketplace for recreational vehicles and outdoor experiences with a growing global fleet of unique outdoor vehicles, equipment, and accessories as well as partnerships among the largest recreational vehicle and tour operators in the world.
Outdoorsy is mobilizing over 18 million idle RVs, travel trailers and campervans around the world, ensuring everyone has the access, choice, and opportunity to safely enjoy outdoor recreational vehicle travel while empowering RV owners to realize life-changing financial benefits by monetizing their RVs and building entrepreneurship. From finding a house-on-wheels to adventure-equipment-you-can-sleep-in to SUVs with roof tents and all the equipment you need during the trip, Outdoorsy is the broadest range platform for outdoor accommodations and experiences. The company has offices in the United States and Canada.
You can find us at www.outdoorsy.com and come along for the ride on Outdoorsy’s unique RV-loving Never Idle Travel Journal.
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