QANTAS passengers have reacted with shock and despair after the airline dumped a feature that had helped make air travel a bit more bearable.
The airline announced that after a “comprehensive review” of its in-flight entertainment offering, music has been axed from its domestic routes because not enough people use it.
A Qantas spokesperson told news.com.au: “Our research showed on average less than 10 per cent of customers per flight were tuning into the radio and music channels.
“It also indicated that many passengers on both domestic and international flights bring their own device with music already downloaded.”
Qantas said that most passengers on domestic flights watched movies and TV shows, so expending these offerings was their top priority. That’s along with their Apple Music offering, where passengers can download songs through the app or on domestic flights with Wi-Fi.
Podcasts and audiobooks are still available on domestic routes. and those travelling internationally will still be able to able to enjoy all of the music offerings.
But wait a moment. Qantas flew 22 million passengers on its domestic network in the 2016 financial year, so 10 per cent of that figure is actually an awful lot of unhappy passengers: $2.2 million to be exact. And many have shared their dismay on social media.
It’s the day music has died, on Qantas. Picture: QantasSource:Supplied
The move has also been blasted by Australia’s peak music body APRA AMCOS which described it a devastating blow to the music industry.
Tim Shiel from ABC’s Double J Radio received a flood of responses when he tweeted: “Qantas are axing music from their in-flight entertainment because ‘less than ten per cent of customers per flight were tuning in’. Are you in that 10 per cent?”
Qantas are axing music from their inflight entertainment because “less than ten percent of customers per flight were tuning in.” Are you in that 10%? Have you ever discovered an artist on a flight? Reply here or text @DoubleJRadio 0408 34 55 55 https://t.co/Vj2liq1E3F
One passenger wrote: “I used to love the world music channel curated by Annette Shun Wah on @qantas flights. How can they axe music altogether? Can it be that hard/expensive? Ten per cent of the customers pissed off is a significant percentage.”
I used to love the world music channel curated by Annette Shun Wah on @qantas flights. How can they axe music altogether? Can it be that hard/expensive?? Ten % of the customers pissed off is a significant percentage.
Another notes that “music is always a useful thing to block plane noise out when sleeping.
“Also, it’s very useful to pop something on during take off and landing at the very least — helps calm the nerves, especially when it’s turbulent.”
Passengers agreed, with another stating: “I’ve had times where during stressful landings the albums available have made a huge difference! Axing it is a real shame.”
A dismayed flyer wrote: “In the 10 per cent and seek new music on flights. Pity @Qantas.”
Some even threatened a boycott: “Damn shame! I think I’ll cancel my Q club membership!”
Damn shame! I think I’ll cancel my q club membership!
Who sings the sing with the lyrics “…burn my hand off..”? Beautiful female voice.
But another flyer sassily pointed out a simple solution: “Never thought of iTunes or music on your own phones people? #justsayn”.
Another tweeted: “Genuinely surprised it’s lasted this long tbh.”
Bye, bye, music.Source:News Limited
Others say they won’t miss the airline’s musical choices:
“Somehow I always get stuck on flights where kasey chambers’ Am I Not Pretty Enough is on a loop.”
Somehow I always get stuck on flights where kasey chambers’ Am I Not Pretty Enough is on a loop
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