Air Tahiti Nui unveils new logo and brand identity ·

Air Tahiti Nui unveils new logo and brand identity

In celebration of its 20th anniversary, Air Tahiti Nui, the leading carrier to French Polynesia, has revealed its new logo and visual brand identity.

Long synonymous with Air Tahiti Nui and The Islands of Tahiti, the ubiquitous Tiare flower takes a central position in the revamped logo, which has a sophisticated and modern new look. Carefully crafted by globally acclaimed Tahitian artist, Alex Lee, the updated Tiare flower embodies the pure, natural beauty and spirit of The Islands of Tahiti. The forward-facing flower conveys a subtle but powerful message about Air Tahiti Nui’s preparedness for the future and captures the very essence of taking flight and moving forward.

The sensorial, free spirit of the Tiare flower logo is grounded by the refined strength within its new logotype. The thick and thin strokes provide a confident and established feel, and the letterforms are purposefully curved and rounded to mimic the shapes and joins of the Tiare petals, harmoniously tying together all of the elements, much like the majestic Islands of Tahiti themselves.

The new logo and branding were designed by Future Brand, a brand agency specialising in brand creation and transformation. Future Brand’s past work includes the design of the new American Airlines brand as well as The Islands of Tahiti brand for the tourism board of French Polynesia.

In addition to updating the airline’s visual identity and its most visible icon, the Tiare flower, Air Tahiti Nui is refreshing its positioning, values and personality around the experiential Polynesian nature of “Mana”.

Air Tahiti Nui launched the new brand at a reception for clients and partners in the Air Tahiti Nui Business Lounge at Faa’a airport on Wednesday (April 25). At the event, Air Tahiti Nui CEO Michel Monvoisin unveiled the lounge’s welcome sign which features the new logo. Guests enjoyed pours from renowned French wine specialist Olivier Poussier, head sommelier of the French powerhouse Lenôtre, World’s Best Sommelier in 2000, and designer of Air Tahiti Nui’s new on-board wine selection.

The rebrand is an important step in the overall transformation of Air Tahiti Nui as the premier international airline of French Polynesia. As part of its ongoing anniversary celebrations the airline will take delivery of its first Dreamliner B787-9 aircraft in October and will toast to 20 years in the sky on its official anniversary in November.

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About Air Tahiti Nui:

Air Tahiti Nui operates five A340-300 aircraft from its Tahiti base to Auckland, Tokyo, Paris and Los Angeles and code shares to 37 additional destinations with carriers including American Airlines, Air France, Air New Zealand, Qantas and the SNCF rail system in France. It’s the only airline that flies from New Zealand to Europe via Tahiti and Los Angeles and one of only two carriers with direct flights from Auckland to Papeete. The airline has headquarters in Papeete and operates from Faa’a International Airport on the island of Tahiti. Air Tahiti Nui was founded in 1996 and commenced flight operations in 1998. The airline is set to take delivery of four Boeing 787-9 aircraft which will commence service in late 2018, coinciding with Air Tahiti Nui’s 20th anniversary.

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