The cost of loyalty in business travel
- Australian business travellers deem earning personal loyalty points or rewards to be a good reason to book outside policy
- Receiving a percentage of money saved by the company is the top reason Australian employees would be incentivised to book within policy
84 percent of Australian business travellers believe earning personal loyalty points or rewards is a good reason to book outside of company policy, according to a new survey commissioned by American Express Global Business Travel (GBT).
With airlines and hotels offering a range of personal incentives for continued loyalty, it appears that personal rewards provide sufficient justification for some employees to ignore standard company policies. While a large majority of business travellers from Australia acknowledge the value of travelling for work, and are aware their company has a travel policy, many are reluctant to comply with company travel policies citing issues including wanting business lounge access (82 percent), using preferred airlines not within current policy (77 percent) and desire to stay in a safer location (91 percent).
Desiring accommodation closer to a meeting or business event venue (94 percent), saving the company money (92 percent), and minimising any negative impact to personal health and wellbeing (92 percent) were the top reasons Australian business travellers provided as a rationale for booking outside the company travel policy.
Jo Sully, GBT’s Vice-President & General Manager, Australia & South Asia, said companies need to ensure their policies align with business realities.
“Australian business travellers have plenty of reasons for wanting to book outside of company rules, and these reasons can vary greatly in their appropriateness,” Jo said.
“There are instances where a business case can be made for booking outside of policy, such as for safety reasons or staying closer to a meeting or business event venue. However, eighty-nine percent of Australian business travellers believe wishing to stay in a better quality hotel is a good reason for booking outside policy, and that one may be harder to justify.”
“Businesses need to ensure their travel policies cover the most suitable airlines and hotels. Offering a wide variety of appropriate options will help encourage employees to book within policy. Automated travel approval technology can also help persuade employees to make the right decisions.”
Interestingly, 92 percent of Australian business travellers also considered saving their company money to be a good reason for booking outside of policy, however such practices do not always result in true savings.
“Being able to track and measure business travel enables companies to negotiate favourable airline and hotel rates, as well as extras including meals and internet,” said Jo. “When employees book outside of company policy, this travel is not tracked, and can affect the overall negotiating power of the company during their next contract review.”
What’s in it for me?
The survey also revealed Australian businesses are more likely to find themselves saving money on their travel expenditure through incentivising staff. A mere 15 percent of Australian business travellers stated that they do not require any incentives to book within their existing company policy.
Personally earning a percentage of the money saved (41 percent), receiving bonus days off (40 percent), and internal company points systems that can go towards rewards or future travel (40 percent), were the top three options that Australian business traveller believed would increase their likelihood of booking within policy.
“While companies would like to believe that saving the business money would be enough of an incentive for employees to book within policy, the reality in Australia is that if you sweeten the deal, you’re far more likely to see a considerable increase in how many people stick to company rules,” said Jo.
In addition to incentives, clear and regular communication of company travel policies can also assist in policy adherence, with 46 percent of Australian business travellers believing their company does not have clear policies relating to business travel and expense reporting.
About the survey
The survey was commissioned by American Express Global Business Travel and conducted by GfK. Almost 2,000 business travellers living in the United States, United Kingdom, France, Germany, Australia, Singapore, and India were surveyed between November 17 – December 6, 2017. For the purposes of this study, business travellers are defined as those who have spent at least the equivalent of 5 days in the past 12 months travelling for business that included an overnight stay.
About American Express Global Business Travel
American Express Global Business Travel (GBT) equips companies of all sizes with the insights, tools, services and expertise they need to keep their travellers informed, focused and productive while on the road. With approximately 12,000 employees and operations in nearly 140 countries worldwide, GBT empowers customers to take control of their travel programmes, optimising the return on their travel and meetings investments, while, more importantly, providing extraordinary traveller care.
Learn more at amexglobalbusinesstravel.com and amexglobalbusinesstravel.com/content/. Follow us @twitter.com/amexgbt.
American Express Global Business Travel (GBT) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (American Express). “American Express Global Business Travel,” “American Express,” and the American Express logo are trademarks of American Express and are used under limited license.
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